Esomar stands for the European society for opinion and market research. A non profit organisation headquartered in the Netherlands and is governed by an elected council that serves two year terms. The current President of the council is Niels Schillewaert who was elected in 2017.
Over 1600 market research companies are currently registered with the organisation. The organization helps to maintain ethical and behavioural standards for companies within the market research industry.
Esomar holds worldwide conferences year after year to provide a face to face interaction of individuals and business professionals within the industry. This gives people the chance to interact, collaborate, and learn during the conference fairs. The industry is so large, typical interactions usually entails emails, phone calls, but not the typical face to face interactions we see within business organisations.
Complaints for unethical behaviour is handled directly within the website. If you find any company within the Esomar network who you feel did not meet the code of conduct, whether individually or company basis, you can write a formal complaint. In 3 years only 107 complaints were filed with 92 resolutions.
One of the core standards for established businesses and market research companies is honesty. Just as important as it is for individuals to be honest within every survey and poll attempt, it is equally important to be just as honest for the companies delivering the survey to the individual. Failing to meet this standard will jeopardize the reputation as a business. Once your reputation begins to deteriorate your business begins to lose money and may find itself out of business.
Esomar helps to keep the market research industry flourishing with innovative ideas on shopping, media, governments, and more. They help both the individual and business earn more income and make everyday life experiences better. Because of this, they champion governments to allow the industry to keep going and avoid any disruptions from them.
Joining the organisation connects you with like-minded businesses and individuals who will accept the challenge of designing a better world through market research. The organisation accepts individuals and businesses interested in becoming a member. Currently holds 40,000 members across 130 countries. With such a large membership it makes it worth your while to become a member if you are serious about growing and connecting within the industry.
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